A website for a small business: the six sections that matter and how to build it without code

One page, not seven

For a small business, one long, well-ordered page beats a site with a seven-item menu the customer gets lost in. The exceptions: product catalogues, several services with different audiences, or the need for separate pages for SEO (one per service or city). Even then, the home page follows the structure below.

The six sections, in the order the customer reads

1. 01The headline and the promise (hero): what you do, for whom, what changes for them, in one sentence and a subtitle. One button with a single action (book, request a quote, call). No slider, no “Welcome”.
2. 02The proof: three or four concrete figures or facts (years, clients, projects, a certification), client logos if they are known, one real review with a name.
3. 03The services or products: three to six, each with a title, two lines and what the customer gets, not what you do. Prices or ranges where possible; their absence is the most common reason people leave.
4. 04How it works: three steps, from first contact to result. It reduces the fear of the unknown.
5. 05About: who you are, with a real photograph, in three lines. People buy from people.
6. 06Contact: phone, email, address, hours, a short form (name, phone, message), the map if you have a location. Repeat the button from the hero.

The brand on the site: applied, not decorated

• The logo in the header, small, linking to the top; the mark alone as the favicon.
• The primary colour on headings or section backgrounds, the accent only on buttons and links, the neutrals on everything else. A site where everything is in the brand colour tires.
• The heading typeface on headings, the text typeface on everything else, at 16–18 pixels for text. No third typeface.
• Photographs in the brand's style: real, consistent in light and framing. No stock images of people shaking hands.
• The tone: the sentences on the site sound like the voice in the strategy. If the brand is “direct but not cold”, the site does not open with “Our company, with vast experience...”.

The developer or the tool you build the site with needs the brand's files in working formats: the logos as SVG, the colours as CSS variables, the typefaces with their licence. The package is described in the brand kit.

The no-code options

RHAM produces the page from the identity: ten complete designs, kept exactly as they were drawn, or a page composed from your brand (colours, typefaces, logo, copy written in its tone), published at rham.ro/s/your-name or downloaded as a folder you upload anywhere. It is the third option in the table.

The real costs, beyond the site

• The domain: €10–15 a year. Take the one with the company's exact name; check availability together with the name, when choosing the name.
• Email on the domain (contact@company.com): €4–12 per user per month, or included with hosting. A gmail.com address on the business card costs trust.
• The HTTPS certificate: free (Let's Encrypt) at any decent host. A site without the padlock is flagged “not secure” by the browser.
• The Google Business Profile: free, mandatory for any business with a location. Many customers never reach the site, they reach the profile.

The common mistakes

• The slider in the hero. Nobody waits for slide two; put one message.
• Text about the company instead of text about the customer. “We are a young and dynamic team” answers no question.
• No prices, “request a quote” for everything. At least a range.
• The phone number hidden on the contact page. On mobile, the call button belongs in the header.
• Stock photographs. They are recognised and they lower trust.
• An unmaintained site: old hours, “news” from 2021. Better no news section at all.